Fair Trade is the name given to initiatives being taken around the world to help ensure that farmers and other businesses in the Third World receive equitable payment for their goods. The Fair Trade movement began in Europe; see https://www.fairtrade.org.uk/what-is-fairtrade/ (esp. Fair Trade Foundation, History, Facts and Figures). Equal Exchange (http://www.equalexchange.com/) is the oldest and largest for-profit Fair Trade company in the US. For your essay (about one page, single spaced) do the following: Starting with the Fair Trade UK and Equal Exchange websites, familiarize yourself with the Fair Trade concept and activities. For your essay, contrast the Fair Trade ideas with the global business ideas presented in Chapter 4. (Note: in order to compare the two you will have to describe BOTH Robbins and Coulter’s AND the Fair Trade/Equal Exchange approaches).