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250-350 words must excluding references.. Company: Nike  1.Provide an example of

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250-350 words must excluding references.. Company: Nike 
1.Provide an example of a vertical or horizontal integration strategy that a firm applied it based on the . 
2. How did the integration aid the company in building competitive advantage? 
3. Explain what the advantages and disadvantages of applying that integration strategy are in the context of the company?

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